mab owner / founder
Mat Holland
A lifelong passion for fishing, from childhood on the River Chelmer to founding Max Attract Baits, driven by dedication, quality, and an uncompromising ethos shaped by 30+ years of angling.
Digital Content Manager
Phil Jeeves
The obsession began trotting a stick float down the river Wharf for chub, this soon saw me into the matches and onto the commercials. An inquisitive mind, and a passion for the technical side of fishing, threw me into the world of carp. And here we are, no passion lost 20 years later.
SOCIAL MEDIA team
Fred Saunders
I started fishing with my dad on the River Chelmer, where my love for angling quickly became an obsession. 25+ years on, life on the bank still gives me the peace I need and keeps me going strong.
SOCIAL MEDIA team
Alf Mitchell
I started fishing at 8 with my dad on the local river, and my passion has only grown since. From pike and rivers to chasing carp in the UK and Europe, I’ve built my own style and experience along the way. Now I’m proud to represent Max Attract Baits, exploring new waters and sharing the journey.
Social Media team
Scott Bryant
I started fishing at 14 with my uncle, but carp fishing at 28 truly hooked me. Now, using Max Attract Baits, i am proud to be an ambassador, enjoying every moment on the bank and creating lasting memories.
SOCIAl MEDIA team
Alan Hudson
I first got into fishing at nine after moving to Southampton, spending most days sea fishing on the beach. At 25 I moved to Newbury, joined a local club, and that’s where my carp addiction began. I still love fishing old waters and chasing gnarly, characterful carp.
Ambassador
Dan Williams
I began fishing at 12, focusing on carp from farm ponds to Broadlands Lake. Living near Nutsey, one season saw a capture of four 40lb carp, including one with my son. Max Attract baits have excelled across various waters for me from local clubs, busy day tickets and European venues, both public and commercial.
Ambassador
Steve Bromilow
I started sea fishing at 7 with my father, moved to match fishing as a teen, and began carp fishing at 15. After moving to Plymouth, I returned to sea angling before joining a syndicate, I now travel abroad for carp, making great friends along the way.
Ambassador
Sean Martin
Ambassador
Johnny Hohlweg
I started fishing at 6 with my dad, then joined competitions and won the Anglers Mail County Championships. Switching to carp fishing 8 years ago, targeting tricky waters using Max Attract baits with faultless confidence.
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Chris Budd
Cornwall
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Zac Lambert
Essex
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Phil Jakes
Devon
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Paul Stewart
Devon
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John Goldsmith
Kings Lynn
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Dean Channing
Devon
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Terri
Devon
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Quinn Rich
Plymouth
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Tyson Norton
Devon
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Jamie Guildford
Devon
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Shane Rattenberry
Devon
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Lee Jones
Devon
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Alfie Minsall
Cheshire
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Perrie Mitchell
Somerset
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David Thorpe
Ely
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Alex Margetts
Bromsgrove
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Dean Oram
Plymouth
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Grant Upton
Braunton
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Jack Hodgson
Newton Abbot
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Callum Lyon
Mersyside
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Oscar Beer
Bideford
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Oli Summers
Stroud
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Gary Mcgill
Banbury
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Curtis Jones
Gloucester
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Mike Chisholm
Lincoln
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Daniel Hogger
Braunton
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Scott Rennie
Devon