mab owner / founder

Mat Holland

A lifelong passion for fishing, from childhood on the River Chelmer to founding Max Attract Baits, driven by dedication, quality, and an uncompromising ethos shaped by 30+ years of angling.

Digital Content Manager

Phil Jeeves

The obsession began trotting a stick float down the river Wharf for chub, this soon saw me into the matches and onto the commercials. An inquisitive mind, and a passion for the technical side of fishing, threw me into the world of carp. And here we are, no passion lost 20 years later.

SOCIAL MEDIA team

Fred Saunders

I started fishing with my dad on the River Chelmer, where my love for angling quickly became an obsession. 25+ years on, life on the bank still gives me the peace I need and keeps me going strong.

SOCIAL MEDIA team

Alf Mitchell

I started fishing at 8 with my dad on the local river, and my passion has only grown since. From pike and rivers to chasing carp in the UK and Europe, I’ve built my own style and experience along the way. Now I’m proud to represent Max Attract Baits, exploring new waters and sharing the journey.

Social Media team

Scott Bryant

I started fishing at 14 with my uncle, but carp fishing at 28 truly hooked me. Now, using Max Attract Baits, i am proud to be an ambassador, enjoying every moment on the bank and creating lasting memories.

SOCIAl MEDIA team

Alan Hudson

I first got into fishing at nine after moving to Southampton, spending most days sea fishing on the beach. At 25 I moved to Newbury, joined a local club, and that’s where my carp addiction began. I still love fishing old waters and chasing gnarly, characterful carp.

Ambassador

Dan Williams

I began fishing at 12, focusing on carp from farm ponds to Broadlands Lake. Living near Nutsey, one season saw a capture of four 40lb carp, including one with my son. Max Attract baits have excelled across various waters for me from local clubs, busy day tickets and European venues, both public and commercial.

Ambassador

Steve Bromilow

I started sea fishing at 7 with my father, moved to match fishing as a teen, and began carp fishing at 15. After moving to Plymouth, I returned to sea angling before joining a syndicate, I now travel abroad for carp, making great friends along the way.

Ambassador

Sean Martin

Ambassador

Johnny Hohlweg

I started fishing at 6 with my dad, then joined competitions and won the Anglers Mail County Championships. Switching to carp fishing 8 years ago, targeting tricky waters using Max Attract baits with faultless confidence.

  • Chris Budd

    Cornwall

  • Zac Lambert

    Essex

  • Phil Jakes

    Devon

  • Paul Stewart

    Devon

  • John Goldsmith

    Kings Lynn

  • Dean Channing

    Devon

  • Terri

    Devon

  • Quinn Rich

    Plymouth

  • Tyson Norton

    Devon

  • Jamie Guildford

    Devon

  • Shane Rattenberry

    Devon

  • Lee Jones

    Devon

  • Alfie Minsall

    Cheshire

  • Perrie Mitchell

    Somerset

  • David Thorpe

    Ely

  • Alex Margetts

    Bromsgrove

  • Dean Oram

    Plymouth

  • Grant Upton

    Braunton

  • Jack Hodgson

    Newton Abbot

  • Callum Lyon

    Mersyside

  • Oscar Beer

    Bideford

  • Oli Summers

    Stroud

  • Gary Mcgill

    Banbury

  • Curtis Jones

    Gloucester

  • Mike Chisholm

    Lincoln

  • Daniel Hogger

    Braunton

  • Scott Rennie

    Devon